Browsing by Author "Franses, P. H."

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  • Modeling seasonality in new product diffusion

    Peers, Y.; Fok, D.; Franses, P. H. (INFORMS, 2012)
    We propose a method to include seasonality in any diffusion model that has a closed-form solution. The resulting diffusion model captures seasonality in a way that naturally matches the original diffusion model’s pattern. ...

P. H. Franses has 2 co-authors in Research Commons.