Browsing by Author "Friend, Lorraine A."

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Showing up to 5 theses - most recently added to Research Commons first.

  • The marketing of ideas

    Major, Suzette (The University of Waikato, 2003)
    This thesis explores ideas as a type of product. Specifically, it investigates the thesis that the marketing of ideas is a demonstrably unique sub-field of the marketing discipline. Ideas marketing literature provides ...
  • Trust and gender in patient-practitioner relationships

    FitzPatrick, Mary (The University of Waikato, 2004)
    This research investigates the phenomenon of patient trust in primary health care providers. Using the qualitative methodology of Memory Work, this research draws largely on social constructionism to understand gendered ...
  • The Rock Concert Experience: The Self-Authentication Process and Wellbeing

    Hopper, Daniel James (University of Waikato, 2014)
    The purpose of this research was to understand consumers’ experiences at rock concerts. Growth in the live concert industry over the past 20 years suggests that these experiences provide value that consumers cannot attain ...
  • Gaining and Losing Respect of the New Zealand Public: Adidas' 2011 Rugby World Cup Jersey Pricing Crisis

    Farquhar, Kayleigh (University of Waikato, 2013)
    As principal sponsors of the All Blacks over the past 13 years, Adidas have gone to great lengths to ensure their advertising campaigns reflect respect for the New Zealand public in relation to the traditions, history and ...
  • Women's use of possessions to cope with abusive relationships

    Elphingston-Jolly, Bronwyn Louise (University of Waikato, 2012)
    Domestic violence is a widespread social issue in New Zealand and throughout the world and is detrimental to both society and the individual. Public services, such as law enforcement and health care are frequently and ...

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