Browsing by Author "Frow, Pennie"

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  • Value propositions as communication practice: Taking a wider view

    Ballantyne, David; Frow, Pennie; Varey, Richard J.; Payne, Adrian (Elsevier, 2010)
    The aim of this article is to examine the concept and functioning of value propositions, seen through a service-dominant logic (S-D) lens. The variety of perspectives used to understand value propositions are examined, ...

Pennie Frow has 3 co-authors in Research Commons.