Browsing by Author "Fullerton, Sam"
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Technology-based marketing strategies through the consumables lens: How interrelated are perceptions of ethicality and effectiveness
Brooksbank, Roger; Fullerton, Sam; Miller, Steven (Institute for Global Business Research, 2018)Today, digital technologies are being routinely incorporated within most companies’ marketing strategies, and ongoing advancements mean that marketers are increasingly spoilt for choice as to which ones to employ. Yet ...
Co-authors for Sam Fullerton
Sam Fullerton has 2 co-authors in Research Commons.