Browsing by Author "Fullerton, Sam"
Now showing items 1-1 of 1
-
Technology-based marketing strategies through the consumables lens: How interrelated are perceptions of ethicality and effectiveness
(Institute for Global Business Research, 2018)Today, digital technologies are being routinely incorporated within most companies’ marketing strategies, and ongoing advancements mean that marketers are increasingly spoilt for choice as to which ones to employ. Yet ...
