Browsing by Author "Garland, Ron"

Now showing items 1-5 of 9

  • Adult participation motives: empirical evidence from a workplace exercise programme

    Davey, Janet; FitzPatrick, Mary; Garland, Ron; Kilgour, A. Mark (Routledge, 2009)
    The benefits of physical exercise at both an individual and societal level are well understood and well researched. Less well understood is how organizations can most effectively support adult physical activity in the ...
  • Investigating the contextual requirements of the Juster Scale

    Parackal, Mathew; Garland, Ron (The Australian Market and Social Research Society Ltd, 2006)
    Researchers have employed the Juster Scale to collect purchase probability data with notable success. Reviewing the Juster Scale studies, however, has revealed that there is considerable variation in its per¬formance. Some ...
  • Measuring sport sponsorship effectiveness: links to existing behaviour

    Garland, Ron; Charbonneau, Jan; Macpherson, Terry (Business Perspectives, 2008)
    The expanding role of sponsorship in the communications mix has generated increased attention to, debate about, and demand for effective measures. Yet there is no universally accepted approach to measuring sponsorship ...
  • Product effects on endorser image: the potential for reverse image transfer

    Charbonneau, Jan; Garland, Ron (Emerald Group Publishing Ltd, 2010)
    Purpose – The purpose of this paper is to investigate reverse image transfer as it applies to both celebrities (actors/models) and celebrity athletes in a New Zealand context. It extends the work of Garland and Charbonneau ...
  • Rural tourism development in Lithuania (2003–2010) — A quantitative analysis

    Baležentis, Tomas; Kriščiukaitienė, Irena; Baležentis, Alvydas; Garland, Ron (Elsevier, 2012)
    The objectives of the Rural Development Programme for Lithuania for the period 2007 to 2013 are to: (a) preserve natural and cultural heritage objects, (b) support complementary activity in the rural areas, and (c) generate ...

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  • Sports Fans' Evaluations of Sporting Code Innovations

    Musgrave, Christopher Rex (University of Waikato, 2011)
    Today's professional sports are frequently evolving and changing their design, structure and format. Many such innovations have been spurred on by the opportunity to capitalise financially on new markets and increase profit. ...