Browsing by Author "Glynn, Mark"
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Sources of brand benefits in manufacturer-reseller B2B relationships Glynn, Mark; Motion, Judy; Brodie, Roderick J. (Emerald Group Publishing Limited, 2007)Purpose – The aim of the paper is to develop a conceptual framework that explores the sources of manufacturer brand benefits for resellers. Design/methodology/approach – The paper reports a qualitative investigation where ...
Co-authors for Mark Glynn
Mark Glynn has 2 co-authors in Research Commons.