Browsing by Author "Hansseens, Dominique M."
Now showing items 1-1 of 1
-
Creating lift versus building the base: Current trends in marketing dynamics
Leeflang, Peter S.H.; Bijmolt, Tammo H.A.; van Doorn, Jenny; Hansseens, Dominique M.; van Heerde, Harald J.; Verhoel, Peter C.; Wieringa, Jaap E. (Elsevier, 2009)Markets are dynamic by nature, and marketing efforts can be directed to stimulate, reduce, or to utilize these dynamics. The field of marketing dynamics aims at modeling the effects of marketing actions and policies on ...
Co-authors for Dominique M. Hansseens
Dominique M. Hansseens has 6 co-authors in Research Commons.