Browsing by Author "Jenkin, Hamish John"

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The impact of social networking mediums on the decision making process of tourists: A case study of Stray Ltd and Spaceships New Zealand Ltd

Jenkin, Hamish John (University of Waikato, 2010)

This thesis examines tourist decision making in relation to the use of blogs and social networking sites. Specifically, the research examines the tourist behaviour involving these mediums in the pre-experience decision ...