Browsing by Author "Kilgour, A. Mark"
Now showing items 1-4 of 4
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Adult participation motives: empirical evidence from a workplace exercise programme
(Routledge, 2009)The benefits of physical exercise at both an individual and societal level are well understood and well researched. Less well understood is how organizations can most effectively support adult physical activity in the ... -
The Creative Process: The Effects of Domain Specific Knowledge and Creative Thinking Techniques on Creativity
(The University of Waikato, 2007)As we move further into the 21st century there are few processes that are more important for us to understand than the creative process. The aim of this thesis is to assist in deepening that understanding. To achieve this ... -
Creativity awards: Great expectations?
(Routledge, 2013)Given the creativity inherent in advertising, one useful measure of creativity may be the advertising creativity award. Although creativity awards have been used by academics, agencies, and clients as indicators of exemplary ... -
Improving the creative process: Analysis of the effects of divergent thinking techniques and domain specific knowledge on creativity
(Universiti Malaysia Sarawak, 2006)Although creativity may be a subjective construct that we can not evaluate independently of the domain, we may be able to objectively measure a person’s creative thinking processes. The difficulty is that current tests are ...
Co-authors for A. Mark Kilgour
Supervised by A. Mark Kilgour
Showing up to 5 theses - most recently added to Research Commons first.
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The Rise of Virtual Athletes: The influence of uses & gratification and para-social interaction on consumers’ attitudes towards high-involvement products endorsed by micro-celebrities
(The University of Waikato, 2019)Many brands face the challenge of selling high-involvement products and must contend with the high risks which consumers perceive to be associated with these products. These perceived risks include social, functional and ... -
The Future of Marketing – An Investigation into Disruption and Innovation
(The University of Waikato, 2018)The future of marketing, looking out as far as 2050, is envisioned in this thesis. According to a world-renowned futurist, one theory is the end of marketing as we know it. Another describes the discipline as entirely ... -
Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness
(University of Waikato, 2016)The aim of this thesis has been to extend our understanding of creativity. Creativity is an area that is vital to society, but most commentators agree is a complex area that has been under researched. The setting for this ... -
Analysing International Sports Fan Motivations and Constraints: The Case of Japanese International Sports Fan Tourists and Rugby World Cup Fan Tourists
(University of Waikato, 2013)The scale of professional sports leagues and mega sports events has expanded recently. Many sports fans travel to foreign countries to watch international events featuring the world’s top athletes or players. The number ...
