Browsing by Author "King, Chloe"
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Getting the Focus Right: New Zealand Baby Boomers and Advertisements for Glasses
FitzPatrick, Mary; King, Chloe; Davey, Janet (Routledge, 2013)Although baby boomers constitute an attractive market segment in terms of spending power and size, they have been largely ignored and/or misunderstood by advertisers. This article presents the results of qualitative research ... -
Perceptions of glasses as a health care product: A pilot study of New Zealand baby boomers
Davey, Janet; King, Chloe; FitzPatrick, Mary (Taylor and Francis, 2012)Marketers have been slow to customize their strategies for the influential consumer segment of aging baby boomers. This qualitative research provides insights on New Zealand baby boomers' perceptions of glasses as a health ...
Co-authors for Chloe King
Chloe King has 2 co-authors in Research Commons.