Browsing by Author "Koslow, Scott"

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  • Creativity awards: Great expectations?

    Kilgour, A. Mark; Sasser, Sheila; Koslow, Scott (Routledge, 2013)
    Given the creativity inherent in advertising, one useful measure of creativity may be the advertising creativity award. Although creativity awards have been used by academics, agencies, and clients as indicators of exemplary ...
  • What is creative to whom and why? Perceptions in advertising agencies

    Koslow, Scott; Sasser, Sheila L.; Riordan, Edward A. (2003)
    The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives. It was found that current advertising position ...
  • What scanner-panel data tell us about advertising

    Koslow, Scott; Tellis, Gerard. J. (2011)
    There have been some news releases claiming that Professor Henle in Germany has found the chemical identity of UMF, and that in future chemical analysis will be used instead of assays of antibacterial activity to indicate ...

Scott Koslow has 5 co-authors in Research Commons.

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