Browsing by Author "Koslow, Scott"
Now showing items 1-3 of 3
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Creativity awards: Great expectations?
(Routledge, 2013)Given the creativity inherent in advertising, one useful measure of creativity may be the advertising creativity award. Although creativity awards have been used by academics, agencies, and clients as indicators of exemplary ... -
What is creative to whom and why? Perceptions in advertising agencies
(2003)The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives. It was found that current advertising position ... -
What scanner-panel data tell us about advertising
(2011)There have been some news releases claiming that Professor Henle in Germany has found the chemical identity of UMF, and that in future chemical analysis will be used instead of assays of antibacterial activity to indicate ...
Co-authors for Scott Koslow
Supervised by Scott Koslow
Showing up to 5 theses - most recently added to Research Commons first.
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Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness
(University of Waikato, 2016)The aim of this thesis has been to extend our understanding of creativity. Creativity is an area that is vital to society, but most commentators agree is a complex area that has been under researched. The setting for this ... -
Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development
(University of Waikato, 2012)The relationship between clients and agencies involved in developing quality advertising campaigns has long been an area of interest for researchers. Much of the early research focussed on the factors which contributed to ... -
The effect of personality, emotional intelligence and social network characteristics on sales performance: The mediating roles of market intelligence use, adaptive selling behaviour and improvisation
(University of Waikato, 2011)Today’s account management is complex. The market is extremely competitive, technology is making alternatives and low-distribution methods possible, product lifecycles are accelerating, and customers are becoming less loyal ...
