Browsing by Author "Lim, Stefan Xien Chien"
Now showing items 1-1 of 1
-
Using the Implicit Relational Assesment Procedure (IRAP): Implicit Attitudes and Materialism
Lim, Stefan Xien Chien (University of Waikato, 2016)Advertising may reinforce brief and immediate relational responses (BIRRS) of correspondence between “happiness” and “material wealth.” My research looked into the possibility of changing BIRRs associated with materialism ...