Browsing by Author "Locke, Mirrin"
Now showing items 1-2 of 2
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Are media reports representative of host community support for mega-events? The case of Sydney world youth day 2008
(Cognizant, 2011)World Youth Day 2008 (WYD08) held during July was the fourth mega-event to be held in Sydney in the past decade. All mega-events, such as WYD08, attract considerable media attention in the lead up to, during, and after the ... -
Strategic Planning and Management for the MICE Sector: A Case Study of the Auckland Region
(University of Waikato, 2012)Tourism is a vital part of the economy in New Zealand, and is currently the country’s second biggest export earner (Ministry of Economic Development, 2011). The Meetings, Incentives, Conventions and Exhibitions (MICE) ...
