Browsing by Author "Longman, Katherine Victoria"

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Strategy Formation in a Horticultural Advocacy Context: The Case of New Zealand Kiwifruit Growers

Longman, Katherine Victoria (University of Waikato, 2016)

This thesis presents a case study research on strategy reformation at New Zealand Kiwifruit Growers Incorporated 2015-2016. The previous strategy of NZ Kiwifruit Growers had not changed since 2006 whilst the kiwifruit ...