Browsing by Author "McKie, David"

• Book review: Strategic issues management: organizations and public policy challenges 

  McKie, David (2009)

  This article reviews the book: “Strategic issues management: organizations and public policy challenges”, by Robert L. Heath & Michael J. Palenchar.

• Dangerous liaison or perfect match?: Public relations and social marketing 

  McKie, David; Toledano, Margalit (Elsevier, 2008)

  This paper considers a possible match between public relations and social marketing. It positions interchanges between the two as the strongest and most desirable partnership possibility for public relations with any aspect ...

• Desolidifying culture: Bauman, liquid theory, and race concerns in public relations 

  Xifra, Jordi; McKie, David (Routledge, 2011)

  This article examines approaches to race in public relations and seeks to reframe them through the work of Zygmunt Bauman. After a brief survey of recent race-concerned interventions in the literature, I contend that the ...

• Economics and public relations in a time of downturn: Dismal science, unseen history, and the need for dialogue 

  McKie, David; Ławniczak, Ryszard (Elsevier, 2009)

  The major originating event of this special section was the ongoing crisis that continues to cast a shadow of financial depression across the globe and has led to calls for a radical rethink of economics. In this introduction ...

• Energizing entrepreneurs: Resourceful communities and economic pathways 

  Murthy, Vikram; McKie, David (USA Info, Inc., 2006)

  INTRODUCTION This paper illustrates the relevance for the non-profit sector of moving beyond its traditional roles into entrepreneurial community economic development. Its approach aligns with conceptualizations of ...

  

• Social marketing in Aotearoa New Zealand: Analysing its evolution to inform, improve, and justify its future 

  Antric, Tim (The University of Waikato, 2021)

  Plotting the evolution and experience of social marketing in Aotearoa New Zealand, this thesis charts a creative landscape of productive future research directions in the field. Starting with the question, “What can the ...

  

• Crossing thresholds: An exploration of the transitional processes of new entrant management consultants 

  Tunnicliffe, Garth (The University of Waikato, 2021)

  Despite the prominence of the management consulting industry and the appeal of roles within it, the recruitment and onboarding experiences of New Zealand management consultants are largely undocumented in existing academic ...

  

• Creating public dialogue: bridging the divide between television policymakers and citizens 

  Macbeth, Rose M. S. (The University of Waikato, 2002)

  This thesis identifies a lack of public participation in both the historical and contemporary communication dimensions of New Zealand’s media regulation. It illustrates how this situation is evident even in policies such ...

  

• Digital Taniwha: Growing Māori participation in the IT industry 

  Williams, Warren (The University of Waikato, 2020)

  This study explores the influencing factors on the participation levels of Māori (indigenous people of New Zealand) in the national IT industry. It particularly focusses on Māori IT professionals and why their participation ...

  

• The discourse of New Zealand and French television advertising: a comparative approach 

  Desmarais, Fabrice (The University of Waikato, 2003)

  This thesis explored two television advertising discourses. In a response to a need for more qualitative inductive approaches to cultural/national advertising whereby each culture is seen as unique and is not compared to ...

  

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