Browsing by Author "McKie, David"
Co-authors for David McKie
Supervised by David McKie
Showing up to 5 theses - most recently added to Research Commons first.
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Social marketing in Aotearoa New Zealand: Analysing its evolution to inform, improve, and justify its future
(The University of Waikato, 2021)Plotting the evolution and experience of social marketing in Aotearoa New Zealand, this thesis charts a creative landscape of productive future research directions in the field. Starting with the question, “What can the ... -
Crossing thresholds: An exploration of the transitional processes of new entrant management consultants
(The University of Waikato, 2021)Despite the prominence of the management consulting industry and the appeal of roles within it, the recruitment and onboarding experiences of New Zealand management consultants are largely undocumented in existing academic ... -
Creating public dialogue: bridging the divide between television policymakers and citizens
(The University of Waikato, 2002)This thesis identifies a lack of public participation in both the historical and contemporary communication dimensions of New Zealand’s media regulation. It illustrates how this situation is evident even in policies such ... -
Digital Taniwha: Growing Māori participation in the IT industry
(The University of Waikato, 2020)This study explores the influencing factors on the participation levels of Māori (indigenous people of New Zealand) in the national IT industry. It particularly focusses on Māori IT professionals and why their participation ... -
The discourse of New Zealand and French television advertising: a comparative approach
(The University of Waikato, 2003)This thesis explored two television advertising discourses. In a response to a need for more qualitative inductive approaches to cultural/national advertising whereby each culture is seen as unique and is not compared to ...