Browsing by Author "Melnyk, Valentyna"
Co-authors for Valentyna Melnyk
Supervised by Valentyna Melnyk
Showing up to 5 theses - most recently added to Research Commons first.
(University of Waikato, 2013)Stereotypes and their applications and implications have emerged as an important area of investigation in the field of marketing. Yet, despite the growing interest and relevance of stereotypes among marketing scholars, the ...
Analysing International Sports Fan Motivations and Constraints: The Case of Japanese International Sports Fan Tourists and Rugby World Cup Fan Tourists(University of Waikato, 2013)The scale of professional sports leagues and mega sports events has expanded recently. Many sports fans travel to foreign countries to watch international events featuring the world’s top athletes or players. The number ...