Browsing by Author "Nolan, Terry"

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  • Recognising the interactive space: Marketing for social transformation

    Nolan, Terry; Varey, Richard J. (Sage, 2014)
    How can the positive power of a marketing ethos and techniques solve social problems? We propose a deepened understanding of social marketing in response to the sustainability imperative, applying systems theory to elaborate ...

Terry Nolan has 1 co-authors in Research Commons.