Browsing by Author "Osselaer, Stijn M. J."
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Make me special: Gender differences in consumers’ responses to loyalty programs
Melnyk, Valentyna; Osselaer, Stijn M. J. (Springer, 2012)Current literature on loyalty programs emphasizes the importance of psychological rewards and special treatment. However, it is not clear if male and female customers respond to these incentives in a similar way. We explore ...
Co-authors for Stijn M. J. Osselaer
Stijn M. J. Osselaer has 1 co-authors in Research Commons.