Browsing by Author "Parackal, Mathew"

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  • Investigating the contextual requirements of the Juster Scale

    Parackal, Mathew; Garland, Ron (The Australian Market and Social Research Society Ltd, 2006)
    Researchers have employed the Juster Scale to collect purchase probability data with notable success. Reviewing the Juster Scale studies, however, has revealed that there is considerable variation in its per¬formance. Some ...

Mathew Parackal has 1 co-authors in Research Commons.