Browsing by Author "Rao, Ulhas"
Rao, Ulhas (The University of Waikato, 2007)Since the explosion of the internet as a business medium, one of its primary uses has been marketing. The advantages of using the internet for business-to-consumer transactions are clear. The openness of the internet is ...
Ryan, Chris; Rao, Ulhas (John Wiley & Sons Ltd, 2008)This study is based upon a sample of 517 international visitors to New Zealand. It suggests that Internet usage is based upon perceived usefulness and ease of system use. Of additional importance is user confidence about ...
Co-authors for Ulhas Rao
Ulhas Rao has 1 co-authors in Research Commons.