Browsing by Author "Rao, Ulhas"
Now showing items 1-2 of 2
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Adoption and Non-Adoption: Profiling Internet Usage among Tourists to New Zealand
(The University of Waikato, 2007)Since the explosion of the internet as a business medium, one of its primary uses has been marketing. The advantages of using the internet for business-to-consumer transactions are clear. The openness of the internet is ... -
Holiday users of the Internet - ease of use, functionality and novelty
(John Wiley & Sons Ltd, 2008)This study is based upon a sample of 517 international visitors to New Zealand. It suggests that Internet usage is based upon perceived usefulness and ease of system use. Of additional importance is user confidence about ...
