Browsing by Author "Sasser, Sheila"

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  • Creativity awards: Great expectations?

    Kilgour, A. Mark; Sasser, Sheila; Koslow, Scott (Routledge, 2013)
    Given the creativity inherent in advertising, one useful measure of creativity may be the advertising creativity award. Although creativity awards have been used by academics, agencies, and clients as indicators of exemplary ...

Sheila Sasser has 2 co-authors in Research Commons.