Browsing by Author "Sasser, Sheila L."
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What is creative to whom and why? Perceptions in advertising agencies
Koslow, Scott; Sasser, Sheila L.; Riordan, Edward A. (2003)The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives. It was found that current advertising position ...
Co-authors for Sheila L. Sasser
Sheila L. Sasser has 2 co-authors in Research Commons.