Browsing by Author "Sasser, Sheila L."

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  • What is creative to whom and why? Perceptions in advertising agencies

    Koslow, Scott; Sasser, Sheila L.; Riordan, Edward A. (2003)
    The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives. It was found that current advertising position ...

Sheila L. Sasser has 2 co-authors in Research Commons.