Browsing by Author "Stringfield, Paul Anthony"

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  • Like Status Sells: A Field Study of Belief Congruence

    Stringfield, Paul Anthony (University of Waikato, 1971)
    A test of Rokeach's (1960) theory of belief congruence with 53 life insurance salesmen strongly supports the validity of the theory. The theory was generalized beyond the pencil and paper test situations to behaviour ...