Browsing by Author "Sturm, Damion"

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  • Being Jacques Villeneuve: Formula One, 'Agency' and the Fan

    Sturm, Damion (The University of Waikato, 2009)
    In this thesis, I analyse my fandom for the Formula One driver, Jacques Villeneuve. Despite its rampant commercialism, innovative mediation, prestige and popular status within global sport, Formula One is surprisingly an ...