Browsing by Author "Sweet, Wendy Gaylene"
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It's Personal and it's Professional: The meanings women Baby-boomers attribute to their ageing and 'working-out' with a personal trainer.
Sweet, Wendy Gaylene (The University of Waikato, 2017)Greater numbers of older populations is the emerging norm for all countries, and something that triggered the World Health Organization to revise its 2002 global ageing strategy. In the 2015 document, greater emphasis is ... -
Personal Trainers: Motivating and Moderating Client Exercise Behaviour
Sweet, Wendy Gaylene (The University of Waikato, 2008)First established in the 1990's, the personal training industry in New Zealand has experienced unprecedented growth. Over 80% of New Zealand health clubs market the services of Personal Trainers and there are now over 1500 ...