Now showing items 1-3 of 3

  • Strategic marketing in action: A comparison of higher and lower performing manufacturing firms in the UK

    Brooksbank, Roger; Taylor, David (Emerald Group Publishing Ltd, 2007)
    Purpose – To contrast the role and practical application of strategic marketing in higher and lower-performing firms. Design/methodology/approach – In-depth personal interviews with senior marketing executives in three ...
  • Strategic marketing in Chinese manufacturing companies

    Huan, Guo; Brooksbank, Roger; Taylor, David; Babbis, Patrycia (Emerald, 2008)
    Purpose – This article aims to examine the extent to which Western World “textbook” strategic marketing is being practised within Chinese manufacturing companies as well as its contribution to competitive success. ...
  • Strategic marketing in New Zealand companies

    Brooksbank, Roger; Garland, Ron; Taylor, David (Taylor and Francis Group, 2010)
    This article examines the contribution of selected “textbook” strategic marketing practices to the competitive success of New Zealand companies employing 20 or more employees, as well as the overall adoption levels of these ...

David Taylor has 4 co-authors in Research Commons.