Browsing by Author "Tellis, Gerard. J."

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  • What scanner-panel data tell us about advertising

    Koslow, Scott; Tellis, Gerard. J. (2011)
    There have been some news releases claiming that Professor Henle in Germany has found the chemical identity of UMF, and that in future chemical analysis will be used instead of assays of antibacterial activity to indicate ...

Gerard. J. Tellis has 1 co-authors in Research Commons.