Browsing by Author "Thomas, Siobhan"
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The impact of Nintendo’s "for men" advertising campaign on a potential female market Schott, Gareth R.; Thomas, Siobhan (Online, 2008)In order to emphasize the maturation of their hand-held console and increase its appeal to an adult market, Nintendo's UK advertising campaign for the Game Boy Advance SP drew explicitly upon 'lad' culture and a tongue-in-cheek ...
Co-authors for Siobhan Thomas
Siobhan Thomas has 1 co-authors in Research Commons.