Browsing by Author "Thompson, Michelle"
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Recognising new market opportunities and selecting appropriate segments: Targeting Chinese outbound tourists
Prideaux, Bruce; Cave, Jennifer Barbara Jane; Thompson, Michelle; Sibtain, Jonathan (Sage, 2012)Many destinations encounter problems when attempting to adopt a strategic approach to planning. If destinations misread target markets and fail to provide the experiences desired by tourists, they face the danger of falling ...
Co-authors for Michelle Thompson
Michelle Thompson has 3 co-authors in Research Commons.