Browsing by Author "Tini, Tahlia"
Unique crisis response strategies in sports public relations: Rugby league and the case for diversion Bruce, Toni; Tini, Tahlia (Elsevier, 2008)Sport is a unique ‘product’ in that most of its messages and images are conveyed through media coverage rather than through advertising or sales campaigns. While the coverage is usually positive, media interest becomes ...
Co-authors for Tahlia Tini
Tahlia Tini has 1 co-authors in Research Commons.