Browsing by Author "Varey, Richard J."

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  • Authenticity: A macromarketing perspective

    Kadirov, Djavlonbek; Varey, Richard J.; Wooliscroft, Ben (Sage, 2014-03)
    This investigation argues that authenticity is inherently a macromarketing concept that is linked to how marketers and consumers view themselves and their own status in society. We show that authenticity refers to the ...
  • Book review: Consumed: Rethinking Business in the Era of Mindful Spending

    Varey, Richard J. (2010)
    A review is presented of the book "Consumed: Rethinking Business in the Era of Mindful Spending," by Andrew Benett and Ann O'Reilly.
  • Book review: Marketing: A critical textbook

    Varey, Richard J. (Taylor & Francis, 2013)
    This article reviews the book: “Marketing: A critical textbook”, by Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, and Mark Tadajewski.
  • Business model design for sustainable society: Therapy for the consumerist mindset

    Varey, Richard J.; Storbacka, Kaj (ANZMAC, 2011)
    We address the problem of unsustainable business in the consumerist society with a reframing of the purpose of business, in recognition of the power of higher purpose for the company and contribution to society as the ...
  • Capturing their dream: Video diaries and minority consumers

    Brown, Charis; Costley, Carolyn L.; Friend, Lorraine A.; Varey, Richard J. (Routledge, 2010)
    This paper describes the characteristics and benefits of a visual ethnography method called “video diary.” The authors illustrate the special features of the method based on their experiences in using it to understand ...

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