Browsing by Author "Varey, Richard J."

• Authenticity: A macromarketing perspective 

  Kadirov, Djavlonbek; Varey, Richard J.; Wooliscroft, Ben (Sage, 2014-03)

  This investigation argues that authenticity is inherently a macromarketing concept that is linked to how marketers and consumers view themselves and their own status in society. We show that authenticity refers to the ...

• Book review: Consumed: Rethinking Business in the Era of Mindful Spending 

  Varey, Richard J. (2010)

  A review is presented of the book "Consumed: Rethinking Business in the Era of Mindful Spending," by Andrew Benett and Ann O'Reilly.

• Book review: Marketing: A critical textbook 

  Varey, Richard J. (Taylor & Francis, 2013)

  This article reviews the book: “Marketing: A critical textbook”, by Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, and Mark Tadajewski.

• Business model design for sustainable society: Therapy for the consumerist mindset 

  Varey, Richard J.; Storbacka, Kaj (ANZMAC, 2011)

  We address the problem of unsustainable business in the consumerist society with a reframing of the purpose of business, in recognition of the power of higher purpose for the company and contribution to society as the ...

  

• Capturing their dream: Video diaries and minority consumers 

  Brown, Charis; Costley, Carolyn L.; Friend, Lorraine A.; Varey, Richard J. (Routledge, 2010)

  This paper describes the characteristics and benefits of a visual ethnography method called “video diary.” The authors illustrate the special features of the method based on their experiences in using it to understand ...

• Identifying the Processes of Value Co-Creation 

  Rashid, Yasir (University of Waikato, 2015)

  This study aimed to address the issues pertaining practicalities of value co-creation from the perspective of Service-Dominant Logic (S-D) of Marketing. Using an interpretive strategy and case study method, this study ...

  

• Realising Value: Study-Related Support-Seeking Experiences 

  Supramaniam, Sivakumari (University of Waikato, 2015)

  The idea of ‘exchange’ in Service Dominant Logic’s (S-D logic) Foundational Premise (FP) 1 (service is ‘exchanged’ for service) has retained the residual transactional concept from Goods Dominant Logic (G-D logic) as the ...

  

• Drivers of guest loyalty in the hotel industry in New Zealand: The role of staff loyalty, service quality, guest satisfaction and commitment, and the influence of loyalty programmes 

  Elebiary, Ahmed Mohamed Hassan (University of Waikato, 2012)

  This study focused on investigating the drivers of guest loyalty in the hotel industry. Specifically, the study further explored the role of staff loyalty, service quality, guest satisfaction and commitment, and the influence ...

  

• The effect of personality, emotional intelligence and social network characteristics on sales performance: The mediating roles of market intelligence use, adaptive selling behaviour and improvisation 

  Wisker, Zazli Lily (University of Waikato, 2011)

  Today’s account management is complex. The market is extremely competitive, technology is making alternatives and low-distribution methods possible, product lifecycles are accelerating, and customers are becoming less loyal ...

  

• Industrial Firm Technology Transfer: The role of marketing 

  Bojesen-Trepka, Mark Holten (The University of Waikato, 2009)

  Reliance on marketing concepts and frameworks that are out of step with practice in a new economy environment presents a particular problem for industrial marketers intent on extracting revenue from firm technology transfer ...

  

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