Browsing by Author "Willis, Paul"
Outsourcing public relations pedagogy: Lessons from innovation, management futures, and stakeholder participation Willis, Paul; McKie, David (Elsevier, 2011-12)In this article, we advocate for innovation in public relations pedagogy by importing ideas and practices from four areas. The first area involves work on disruptive technology and education that applies lessons from Silicon ...
McKie, David; Willis, Paul (Elsevier, 2012)Territorial disputes between public relations and marketing are nothing new. At the end of the first decade of the 21st century, Hutton (2010) refocused them as a matter of survival in the face of marketing attempts "to ...
Co-authors for Paul Willis
Paul Willis has 1 co-authors in Research Commons.