Browsing by Author "Wooliscroft, Ben"

Now showing items 1-2 of 2

  • Authenticity: A macromarketing perspective

    Kadirov, Djavlonbek; Varey, Richard J.; Wooliscroft, Ben (Sage, 2014-03)
    This investigation argues that authenticity is inherently a macromarketing concept that is linked to how marketers and consumers view themselves and their own status in society. We show that authenticity refers to the ...
  • The energy cultures framework: Exploring the role of norms, practices and material culture in shaping energy behaviour in New Zealand

    Stephenson, Janet; Barton, Barry; Carrington, Gerry; Doering, Adam; Ford, Rebecca; Hopkins, Debbie; Lawson, Rob; McCarthy, Alaric; Rees, David; Scott, Michele; Thorsnes, Paul; Walton, Sara; Williams, John; Wooliscroft, Ben (Elsevier Ltd, 2015)
    The energy cultures framework was developed in 2009 to support interdisciplinary investigation into energy behaviour in New Zealand. In this paper, we discuss the framework in light of 5 years of empirical application and ...