Browsing by Author "Xifra, Jordi"

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Desolidifying culture: Bauman, liquid theory, and race concerns in public relations

Xifra, Jordi; McKie, David (Routledge, 2011)

This article examines approaches to race in public relations and seeks to reframe them through the work of Zygmunt Bauman. After a brief survey of recent race-concerned interventions in the literature, I contend that the ...
From realpolitik to noopolitik: The public relations of (stateless) nations in an information age

Xifra, Jordi; McKie, David (Elsevier, 2012)

In this article, we explore ways to advance public relations approaches to nation building by drawing insights from stateless nations and by deploying two sets of theories uncommon in the field: the information society and ...

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Co-authors for Jordi Xifra