Browsing by Author "van Oest, Rutger"
van Oest, Rutger; van Heerde, Harald J. (INFORMS, 2010)Despite the economic significance of the theme park industry and the huge investments needed to set up new attractions, no marketing models exist to guide these investment decisions. This study addresses this gap in the ...
Co-authors for Rutger van Oest
Rutger van Oest has 1 co-authors in Research Commons.