Browsing by Degree Name "Master of Digital Business (MDigiBus)"

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A study of the drivers influencing players of Multiplayer Online Battle Arena (MOBA) games to make micro-transactional purchases

Millar, Gina (University of Waikato, 2017)

This research project examines what motivates game players to purchase virtual items within the popular multiplayer online battle arena (MOBA) game, League of Legends. This MOBA is one of the most commercially successful ...
Inhibitors to the Organisational Adoption of Gamification

Jefferies, Dannette (Dannie) Louise (University of Waikato, 2017)

This study looks at how organisations can use technology to engage, motivate, and reward staff by embedding game-like elements into business applications and processes through a phenomenon called gamification. Gamification ...