Browsing by Subject "Israel"
Now showing items 1-3 of 3
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Business communication as cultural text: Exchange and feedback of promotional video clips
(Elsevier, 2009)Our research is a response to the need to improve the understanding of the complexity of global professional communication. To investigate the complex cultural interpretations that producers and audiences apply to professional ... -
Influencing economic change: Government interventions, disputes between sectors, and public relations campaigns in Israel
(Elsevier, 2009)As with the earlier downturn of the Great Depression, the current global economic crisis has revived direct government intervention in the marketplace. It has also stimulated wider contemporary debates on the role of ... -
Social integration and public relations: Global lessons from an Israeli experience
(Elsevier, 2007)This article looks at the origins and evolution of social integration in Israel. Developing a cultural roots approach, it considers the promotion of social integration as one of the most challenging goals on the agenda of ...