Browsing by Subject "O2O"

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Consumer adoption of online-to-offline food delivery services: A conceptual model

Wang, Ou (Springer, 2020)

There is a dramatic growth in the market of Online-To-Offline food delivery services (O2O-FDS) recently. A need exists for the stakeholders of food and catering industries to better understand the market of O2O-FDS in order ...
Food choice in the e-commerce era: A comparison between business-to-consumer (B2C), online-to-offline (O2O) and new retail

Wang, Ou; Somogyi, Simon; Charlebois, Sylvain (Emerald Group Publishing Ltd, 2020)

Purpose This study associated consumers' food choice motives and socio-demographic characteristics with their attitudes and consumptions towards food shopping with four e-commerce modes: business-to-consumer (B2C), ...