Browsing by Subject "REPUBLIC-OF-CHINA"

Now showing items 1-1 of 1

Motives for consumer choice of traditional food and European food in mainland China

Wang, Ou; De Steur, Hans; Gellynck, Xavier; Verbeke, Wim (Elsevier, 2015)

The demand for European (-style) foods in mainland China has been increasing dramatically during the last decade. Nevertheless, European food producers often appear to be not capable to fully exploit this huge market ...