Browsing by Subject "customer relations"

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  • Turning marketing promises into business value: The experience of an industrial SME

    Little, Victoria; Motion, Judy; Brodie, Roderick J.; Brookes, Richard (University of Auckland Business School, 2006)
    The article studies the value that businesses should have for their customers and shareholders. It explains how to develop such value to meet or exceed customer's expectations through the application of the promise framework. ...