Browsing by Subject "multi-country"

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Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs

Brooksbank, Roger; Garland, Ron; Werder, Wayne (Taylor & Francis, 2012)

Little is known about the uptake of strategic marketing planning in golf clubs. Thus, based on a sample of 307 Australian, New Zealand and British golf clubs, this study examines the application of the normative model of ...