Browsing by Supervisor "Friend, Lorraine A."
Now showing items 1-9 of 9
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Embodying Sexy: Narrative Inquiry into Female Sexuality and Consumer Culture
(University of Waikato, 2011)This research investigates female sexuality and consumer culture. It focuses on sexy as a form of expressing sexuality. The main objectives of this research were to understand what sexy meant to a group of young women and ... -
Gaining and Losing Respect of the New Zealand Public: Adidas' 2011 Rugby World Cup Jersey Pricing Crisis
(University of Waikato, 2013)As principal sponsors of the All Blacks over the past 13 years, Adidas have gone to great lengths to ensure their advertising campaigns reflect respect for the New Zealand public in relation to the traditions, history and ... -
Pacific Consumer Acculturation in New Zealand: Understanding the dynamics of consumption using video diaries
(University of Waikato, 2010)New Zealand, the land of milk and honey, is the „dream‟ of many Pacific people. Expectations of New Zealand were high as Pacific people dreamt of „the better life‟ from migrated family members who retold their experiences ... -
The marketing of ideas
(The University of Waikato, 2003)This thesis explores ideas as a type of product. Specifically, it investigates the thesis that the marketing of ideas is a demonstrably unique sub-field of the marketing discipline. Ideas marketing literature provides ... -
The Rock Concert Experience: The Self-Authentication Process and Wellbeing
(University of Waikato, 2014)The purpose of this research was to understand consumers’ experiences at rock concerts. Growth in the live concert industry over the past 20 years suggests that these experiences provide value that consumers cannot attain ... -
Trust and gender in patient-practitioner relationships
(The University of Waikato, 2004)This research investigates the phenomenon of patient trust in primary health care providers. Using the qualitative methodology of Memory Work, this research draws largely on social constructionism to understand gendered ... -
Understanding the construction of marketers’ credibility by NZ senior managers: An interpretive study
(University of Waikato, 2012)Academics report that marketers are losing their influence in the boardroom due in part to serious challenges to marketing’s credibility. Although the credibility of marketing sources has received much attention since the ... -
Understanding the Happiness of Māori and the Role of Consumption: Experiences of the Millennial Generation
(University of Waikato, 2012)Happiness is commonly perceived as the ideal state of being for all of human kind. Although a universal definition of the term remains elusive, happiness is a goal that everybody wants to achieve. In understanding the ... -
Women's use of possessions to cope with abusive relationships
(University of Waikato, 2012)Domestic violence is a widespread social issue in New Zealand and throughout the world and is detrimental to both society and the individual. Public services, such as law enforcement and health care are frequently and ...
