Browsing by Supervisor "Desmarais, Fabrice"

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Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness

O'Connor, Huw (University of Waikato, 2016)

The aim of this thesis has been to extend our understanding of creativity. Creativity is an area that is vital to society, but most commentators agree is a complex area that has been under researched. The setting for this ...