Browsing by Supervisor "Desmarias, Fabrice"

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Gaining and Losing Respect of the New Zealand Public: Adidas' 2011 Rugby World Cup Jersey Pricing Crisis

Farquhar, Kayleigh (University of Waikato, 2013)

As principal sponsors of the All Blacks over the past 13 years, Adidas have gone to great lengths to ensure their advertising campaigns reflect respect for the New Zealand public in relation to the traditions, history and ...