Browsing by Subject "Public relations"

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From realpolitik to noopolitik: The public relations of (stateless) nations in an information age

Xifra, Jordi; McKie, David (Elsevier, 2012)

In this article, we explore ways to advance public relations approaches to nation building by drawing insights from stateless nations and by deploying two sets of theories uncommon in the field: the information society and ...
Renegotiating the terms of engagement: Public relations, marketing, and contemporary challenges

McKie, David; Willis, Paul (Elsevier, 2012)

Territorial disputes between public relations and marketing are nothing new. At the end of the first decade of the 21st century, Hutton (2010) refocused them as a matter of survival in the face of marketing attempts "to ...