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  • Beyond agropiracy: the case of Italian pasta in the United States retail market

    Cembalo, Luigi; Cicia, Gianni; Del Giudice, Teresa; Scarpa, Riccardo; Tagliafierro, Carolina (Wiley, 2008)
    Together with the benefit due to the worldwide increase in consumer interest in traditional European food style, a growing phenomenon of agropiracy has taken place. Firms' marketing strategies tend to concentrate on product ...

Carolina Tagliafierro has 4 co-authors in Research Commons.