Browsing by Subject "Wines"

Now showing items 1-1 of 1

Determinants of WTP for Prosecco wine: A latent class regression with attitudinal responses

Thiene, Mara; Galletto, Luigi; Scarpa, Riccardo; Boatto, Vasco (Emerald, 2013)

Purpose:Under investigation is Prosecco wine, a sparkling white wine from North-East Italy. Information collection on consumer perceptions is particularly relevant when developing market strategies for wine, especially so ...