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  • Bayesian conjoint choice designs for measuring willingness to pay

    Vermeulen, Bart; Goos, Peter; Scarpa, Riccardo; Vandebroek, Martina (Springer, 2010)
    In this paper, we propose a new criterion for selecting efficient conjoint choice designs when the interest is in quantifying willingness to pay (WTP). The new criterion, which we call the WTP-optimality criterion, is based ...