Browsing by Subject "public relation"
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Desolidifying culture: Bauman, liquid theory, and race concerns in public relations
(Routledge, 2011)This article examines approaches to race in public relations and seeks to reframe them through the work of Zygmunt Bauman. After a brief survey of recent race-concerned interventions in the literature, I contend that the ... -
Using the 2011 Rugby World Cup as a catalyst for the reproduction and refinement of New Zealand's national identity: Uniting a nation around a brand image.
(University of Waikato, 2013)This study focuses on how the New Zealand Government used a mega sports event, the 2011 Rugby World Cup, as a catalyst for the reproduction and refinement of national identity. The ways that the government used a major ...
