Browsing by Subject "yield management"

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  • The use of yield management within the kingdom of Saudi Arabia hotels

    Alrumaihi, Rumaih (University of Waikato, 2013)
    The airline industry has successfully adopted yield management (YM), particularly after the industry was deregulated in the late 1970s. In this study, YM is applicable to the hotel industry as a strategy to maximise profits. ...